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fugiciwy
Apr 09, 2022
In ASK US ANYTHING
Reply Felipe Wesbonk Author March 22, 2022 at 11:21 am Hi Iron, it is true that we are moving towards the Cookieless era. Google is working hard to make Google Analytics 4 work without cookies. They also want to adapt the tool in the field of privacy to meet. See also Google Analytics 4, abbreviated GA4, is the new version of Google Analytics launched in October 2020. It is not just a new update or version. It's a completely new measurement of how your website traffic and online marketing efforts are Telemarketing List measured. This means that you have to start collecting data all over again in this new version, because you cannot convert the data. The reason for Google to come up with a new version, and therefore also a completely new measurement method, is that. Universal Analytics (GA3) no longer met all requirements and needs. A major disadvantage, for example, was that you could not follow the user across all devices, which is possible with GA4. This way you can see that a visitor has visited your website via Google Ads, later installed your app and then made a purchase via the app. It is not possible to see such a customer journey in GA3. As Google itself says.
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