Do your visitors not understand what you are saying? Rewrite your pages at B1 level. Do they get annoyed because they can't find certain information? Improve Whatsapp Number List your navigation and take a closer look at your internal search engine. By taking the pain out of potential customers, you prevent them from cutting off the customer journey early. Create content Which questions do your customers not yet have an answer to? Do they have concerns that are not addressed?
A customer journey map shows in which phases of the customer journey you do not yet have suitable content for your target group. We call these gaps 'content gaps'. Once you know where the content gaps are, you can start creating valuable content. You don't have to be a creative mastermind for that. A customer journey map can already provide many brackets for content. Usually you can't work out all the new ideas at once. The time you have plays a role, but also the budget and the dependencies within your organization. To create structure, you can assess all your new ideas on two factors: impact and effort.
Do you have little time, but do you want to take the first steps? First focus on quick wins and capitalize on peak moments. Also read: See the world through customer glasses, start with customer journey mapping [6 steps] Responding to peak moments This is Whatsapp Number List how you make power posts on LinkedIn [10 concrete tips] Do not miss it! Learn to film, edit and publish yourself during the Video & vlogging for companies training 16.3k 2 likes bookmark Marjolein Bongers from House of Social Media Remco Claassen from REMCO CLAASSEN