Brands are not left out! It is impossible to be able to monitor every day if your followers are active, or not hiding bots, but it is easily detectable an account that has resorted to inflating statistics. If you want to get an idea, there are tools to determine the number of fake and inactive subscribers, such as SocialBakers or TwitterAudit (which does not, however, make the difference between fake and inactive subscribers). Why do people and companies pay to get subscribers? The answer is actually quite simple: it's within anyone's reach and the process couldn't be more banal, and it may seem.
Easier than a long-term Community Manager and Social advertising job. -term. We pay 10€, we get 100 subscribers and it stops there. In addition, the search for notoriety and popularity fax list is increasingly strong, to face competition from the sector by gaining (so-called) credibility. The method is easy, (more or less) legal, and the sites selling these services guarantee real subscribers, real people who will like your Facebook Page or follow you on Twitter. For the less informed, the solution seems tempting. And yet, the legitimacy of this technique is just as questionable as it is ineffective. Here are our Top 3 reasons why you should NOT resort to buying followers.
The purpose of a business page is to work on your image, to get people talking about yourself to make yourself known, to engage your community and above all, to generate new customers… And buying fake subscribers risks doing the opposite for you ! No contacts, traffic, engagement, sales: in short, no concrete results. Little to no engagement from your new “followers” Unlike the acquisition of subscribers through a well-thought-out Community Management work, the purchase of fans is not based on any targeting criteria: as a result, the publications have no chance of interesting your new "fans.