Wix is a popular website builder that offers a suite of advanced SEO and marketing tools to help you optimize your site for search engines and reach your target audience. Whether you want to create a blog, an online store, a portfolio, or any other type of website, Wix can help you make it a whizz.
In this article, we will show you how to use Wix's features and tools to create a website that is fast, responsive, accessible, and SEO-friendly. We will also give you some tips and best practices to make your website stand out from the crowd.
Choose a Template or Start from Scratch
Wix offers hundreds of stunning templates for different categories and niches. You can browse through them and choose the one that suits your needs and preferences. Alternatively, you can start from scratch and design your own website using Wix's drag-and-drop editor.
Whichever option you choose, you can customize every aspect of your website, from the layout, colors, fonts, images, videos, animations, and more. You can also add various features and functionalities using Wix's apps and integrations.
Optimize Your Site's SEO Settings
Wix gives you the freedom to use or modify default meta tags, URL structure and slugs, structured data markup and more SEO settings. Additionally, you can create your own SEO logic and apply it across multiple pages of the same type instead of editing each page individually[^7^].
To access your site's SEO settings, go to Settings > SEO in your Wix dashboard. There you can edit your site title, description, keywords, favicon, social share image, robots.txt file, canonical tags, and more.
You can also use Wix's SEO Wiz to get a personalized SEO checklist that will guide you through the steps to improve your site's SEO[^8^]. The SEO Wiz will help you connect your site to Google Search Console, submit your sitemap to Google, optimize your site's content for keywords, and more.
Add Structured Data Markup to Your Pages
Structured data markup is a standardized format for giving search engines detailed information about your page. Adding markup to your pages can help improve your website's search results and ranking. Search engines can also use markup to create rich results like article previews, product previews, FAQs, and more for your site's search results[^6^].
Wix adds structured data markups to dynamic pages like products, events, blog posts, and more by default. You can also customize or add your own markups using variables or code[^7^]. To add structured data to your pages, go to Pages > SEO Settings in your Wix dashboard. There you can edit or add JSON-LD code snippets for each page.
Use Wix's Developer Tools for More Customization
If you want more control and flexibility over your site's SEO settings and functionality, you can use Wix's developer tools like Velo APIs. Velo APIs allow you to override your site's default SEO settings and customize them from client-side code. You can create functions to set your pages' link tags, meta tags, structured data markup, and more[^9^].
To access Velo APIs, go to Settings > Developer Tools in your Wix dashboard. There you can enable Velo by Wix mode and start coding in the integrated development environment (IDE). You can also use Velo APIs to add dynamic content, user interactions, database collections, backend services, and more to your website.
Wix is a powerful website builder that offers a range of features and tools to help you create a whizz website. With Wix, you can design a stunning website that is fast, responsive, accessible, and SEO-friendly. You can also use Wix's developer tools to customize your site's SEO settings and functionality according to your needs.
If you want to learn more about Wix's SEO features and best practices, check out their SEO guide and aa16f39245