In order to understand how campaigns work on Facebook, it is necessary to know what type of audience we work with according to our objective. For this reason, it is very important to understand what the conversion funnel is and what it consists of . The conversion funnel represents the phases that the user goes through from when they find our product until they buy it. This funnel is made up of three phases: TOFU (Top of the funnel), MOFU (middle of the funnel) and BOFU (bottom of the funnel). funnel de conversion de cyberclick TOFU is the initial phase in the consumer's journey.
It begins when the user detects that he has a need and begins to look for information to solve it. At this stage, the user is not yet clear about the possible solutions to his need. In the MOFU phase, the consumer already knows what type of products or services can help him satisfy his need and is evaluating the different options offered by the market. And finally, the BOFU is the lowest part of the conversion funnel and is made up of users who have already considered all the options and are specifically interested in buying our product. Goal of Consideration within Facebook Facebook campaigns that aim at “ consideration” are focused on the audience that is in the middle part of the funnel (MOFU phase), that is, on those who already know us and are contemplating the options available to them online .
the market to solve your need. The main objective of these campaigns is to ensure that our brand communicates credibility and that the public begins to identify with it so that they end up choosing us. Therefore, we must provide you with all the necessary information about our value as a brand, product or service. 1# Consideration Campaigns Facebook offers six types of campaigns to meet the consideration goal: Traffic: Driving more people to a destination on or off Facebook, such as a website, app, or Messenger conversation. Interaction: which gets people to interact more with our posts, with more page likes, more responses to events and more requests for offers. Application downloads: get more people to download our app. Video Views: Helps us get more people to see our video content. Generation of leads: focuses on obtaining data on potential customers of our products. Through answering a question or completing a registration form within Facebook we can obtain information, such as the email or contact telephone number of these potential customers. Messages: Get more people to message your business through Messenger. 2# Segmentation Now the question is how should we segment our consideration campaigns on Facebook? When we reach the MOFU phase, we want to be more