Keeping up to date with what is happening on social networks is essential in digital marketing. By looking at the digital presence of other brands, we can draw conclusions about what works and what doesn't and apply these lessons to our marketing plans. To help you with this task, we are going to review the results of the IAB Spain Social Media Brand Observatory 2021 , prepared by Gestazion and Metricool, which analyzes the social presence of the main brands from different sectors in our country.
We will see which are the social networks that contribute the most to brands according to different metrics, the situation by sector, what uses are most suitable for each network and the best practices for your social network plan in 2022 . Do you want to better reach your potential audience and generate sales? Click here and download the ebook: How to develop your strategy on Facebook & Instagram Ads . Present and future of brands in social networks The main metrics in social networks Community This metric collects the fans, followers and subscribers of the brands in each social network.
On average, the brands studied have 1,345,419 users on all social networks. 75% of total users are on Facebook , followed by Instagram, Twitter and YouTube (the report only analyzes the metrics of these four networks). The brands with the most community are those from the publishing, electronics and food sectors.