Optimize Your Site Pages for Sales The second step you need to take is to optimize your pages for sales. If your product pages are weak the first time someone comes to your page, that’s it—they’re done and they’re not coming back. You need to prioritize your product pages as soon as you’re setting up your site, taking your branding into account to hammer in the points you want to make. Here’s what you can do to optimize your product pages for sales: Feature lots of images. Show a still image of what you’re selling on its own, and then consider showcasing it from different angles, or showing it in use.
This gives users a big picture view of what they can expect when they purchase, which can not only increase purchase rates but also reduce return Whatsapp Database rates, too. More information empowers users to make the right purchase decision and be happy with it later on. Include videos if applicable. If your product is something that’s used instead of just worn, consider adding a video to the product page to actually show it in use. Feature full descriptions of your product to keep users engaged. When it comes to product descriptions, I typically recommend having a few sentences explaining the value of the product, and then bullet lists detailing specific features.
Features may include the materials it’s made from, its weight, terms of a subscription service, and product size. Ensure that reviews are enabled. You may not have a ton of sales yet, but you want to make sure that reviews are enabled on each product page. 87% of customers place as much trust in a product review from a peer as they would a recommendation from a friend, so you don’t want to miss out on that opportunity.