Recently, my friend Xiao Zhang has been a little anxious. The reason is that as the Chinese New Year is approaching, he still does not have a girlfriend, and his parents in his hometown are attacking him every now and then. A few days ago, they even directly notified him to go home for a blind date during the Chinese New Year. "Last year off for seven days, my mother arranged five blind dates. I don't know how many this year." When it comes to the New Year blind date, Xiao Zhang is quite helpless. "Why don't you try your luck on a social app?" he said jokingly. No wonder Xiao Zhang has this idea. The author noticed that recently, there have been more advertisements about strangers' social software on Douyin. In addition to the well-known Momo, Tantan, and soul, there are also many brand-new APPs.
The content of these advertisements is mixed, and some even play side balls in a grand manner. The author can't help but be curious. In 2022, is it easier to socialize with strangers? 1. Promising track and unprofitable companies If the birth of Momo is the starting point of social networking among strangers in China, then the industry has developed for 11 years. In the past 11 years, strangers have gone through a process of socializing from nothing, from being left Phone Number List out of the cold to the crowd and then to the end of the world. In 2014-2015, the most popular years, there were 71 and 98 investment events on the social tracks of strangers, respectively, but in 2020, there were only 3 investment events in the industry.
The main reason why the track is cold is also obvious. After more than ten years of exploration, Stranger Social has not yet found a healthy and sustainable profit model, and revenue is still the biggest problem that plagues players in the industry. Take Momo as an example. In August last year, Momo announced that it had changed its name to "Hello Group", and the corresponding Chinese name was also changed from "Momo" to "Zhiwen Group". It is not difficult to see that Momo's original intention is to bid farewell to the past, reposition and find new increments. This also reflects from the side that the business of socializing with strangers is not easy to do.