The wars of big brands can quickly attract attention, but at the same time, their wars also have the effect of "clearing the field", and those brands that are Czech Republic Cell Phone Numbers List on the brink of war are often injured. As for the war between Meituan and Didi, how should you choose? In brand marketing, there is a very famous positioning theory: it means that the core work of brand building is to occupy the minds of users. For example: fear of getting angry, not accepting gifts, shaking before drinking, these are relatively representative advertising words in Czech Republic Cell Phone Numbers List positioning theory. Once users reach the advertising scene, they can immediately associate with the corresponding brand , which will make the brand become synonymous with the scene.
In addition to targeted advertising, the war between big brands can also quickly focus on the user's eye, and thus gain access to the user's mind. But here's the difference: big-brand wars sometimes come with a "clearance" effect. For example, in the herbal tea dispute, Jiaduobao PK Wanglaoji, the one who Czech Republic Cell Phone Numbers List hurt is He Qizheng; in the anti-virus dispute, 360 fought Jinshan, and Kaspersky was out; classified information, 58 merged to go to the market, and the marginalized is the common people. There are two suspense in the US-Drip Wars now: First, who can win? Is there a moat for O2O products? Second, what should I do if I'm hungry? 1.
The moat of O2O products Regardless of whether Meidi is in the fierce battle or Ele. is fighting, not only is the current battle situation tense, but in fact, the Czech Republic Cell Phone Numbers List competition in their respective fields was once fierce. The main reason is that these products have no thresholds and barriers. Online car-hailing, shared bicycles, group purchases, and takeaways all belong to the O2O model, which is the intersection of traditional industries and the Internet. There are many chains and Czech Republic Cell Phone Numbers List difficulties involved, so it is also very difficult to build a moat. Major companies in almost all industries have also participated in it, and the more representative ones are the O2O attempts of Wanda and Red Star Macalline.