On a certain Sunday last month, in the personnel column of the China Times, I inadvertently found that in this newspaper, there were 23 companies recruiting telemarketing or service personnel at the same time. Some people say that there are two possibilities, one is: it means that the telemarketing industry has mushroomed recently; the other possibility is: this means that the turnover rate of this industry is too high.
Not sure how your interpretation is? My humble opinion is that these are not two possibilities, but two real phenomena. Among them, the boom in telemarketing is a good thing, and we don't need to discuss it here. On the contrary, the phenomenon of high turnover is worthy of our in-depth discussion. Because the high turnover rate means that both the industry and the marketer are losers.
Due to the limited space, I narrowed down the problem and summarized it as follows: Telemarketing is highly frustrating -- both frequency and frequency are high.
So we must think of ways for telemarketers to help marketers overcome emotional and stressful issues. Therefore, in the next few e-newsletters, I will continue this theme and provide a few posts of "chicken soup for the soul of telemarketers", hoping to give telemarketers who work hard on the front line some ways to express their emotions. Of course, I also very much hope that the front-line marketers can share their practical experience with me. I will organize these valuable experiences and repost them to all marketers to share.
The first post: Chicken Soup for the Soul: Engaged in telemarketing is actually a kind of cultivation
If you want to be engaged in telemarketing, you don't need a high degree, nor do you need to have any great experience; but the "technical conditions" are relatively high. What are the technical conditions? It is "expression ability" and "emotion management ability", because telemarketing has to make non-stop calls every day, communicate with people a lot every day, and of course encounter a lot of rejections, so the importance of these two skills is relative. highlight. Especially in the face of rejection, the emotional management of marketers becomes very important, so I often say that engaging in telemarketing is like practicing -- practicing your "emotion management ability", that is, when you You can cultivate to the point where you can still be "heart as still as water" in the face of rejection, and it will be very difficult if you don't think you will succeed.
So, can emotional management skills be cultivated? Of course you can if you want. For example, when you are faced with rejection, you can think like this—
Treat "rejection" as "atonement". is not that right? Don't you play two roles at the same time every day? When you go to work you are a marketer; turn around and leave work and become a marketed person. Didn't you also reject many disabled people who sold you chewing gum, magnolia flowers, and love pens in the past? Did you know that every rejection you make also breaks their hearts? So, next time, when you are rejected, and you hang up the phone and want to chant "Amitabha Buddha" in your heart, I have eliminated another "karma"!
Behind every rejection is a life story, a reflection of a mood - for example, a prospective client says, "He doesn't have the money to buy your stuff...", you know? This may be because he has managed to collect 1 million recently and bought a small suite that is close to the MRT station, or he has just spent all his savings to marry the bride who has been in love for eight years. Family....
Or he's talking to you impatiently on the phone, maybe because he stayed up late last night catching a report and this morning he's working hard again....
These have nothing to do with you, that is telemarketing list to say, it is not because your skills are inferior to others; or your luck is worse than others... etc. In fact, you only need to face it with a normal heart. Even more actively face it with an attitude of "sharing the customer's story" and "understanding the customer's mood", then you will be happy to make calls every day, because you know that every phone call is reading a book. Full of surprising stories. You say, which job is free from pressure and setbacks? If you figure it out and you accept it, being a telemarketer is like --- wandering in the inner world of life every day, part of it is reflecting the experience you have had, and it may be rehearsing your future. At the same time, what is more valuable is that when you can all be at ease, then congratulations! The rest of your life, isn't it all joy?