Automation Anywhere provides end-to-end RPA and other services for automating business processes. The conversion goals for the landing page are clear. Lead generation by providing a demo via a submission form. This is a good example of how a longer submission form works. Asking a visitor to send a lot of information creates resistance and is more likely to bounce from the page without conversion. advertisement Continue reading below The multi-field submission form must be appropriate and relevant to value delivery. Automation Anywhere provides demos of advanced business automation software. Each of these fields is essential as this is a product that guarantees more than just email from a visitor. 4.
Auth0 Auth0 is a good example of a demo page used as an effective landing page. auth0-signup-landing-page The key here is to minimize friction. advertisement Continue reading below The range that you can see without scrolling takes a lesser approach, using only headings, important information, a two-field submission form and sign-up options. Again, the client logo Real Estate Photo Editing provides an element of trust. 5. Alkami Alkami provides digital solutions to retail and business banking agencies. alkami-landing-page-request-a-demo-1 This is a clear and compelling brand and design. It's easy for visitors to request a demo of the software and focus on their conversion goals. advertisement Continue reading below The featured image details the software running on the mobile app. The sign-up form is of appropriate length and asks for first name, last name, email, and company. alkami-landing-page-request-a-demo-2 The text is limited and the menu is collapsed and subtly buried in the upper right corner so users don't get distracted. 6.
Asana Asana is another example of a landing page that effectively applies the "less is more" philosophy. advertisement Continue reading below The range you can see without scrolling includes only headings, some subtexts, and CTA buttons. asana-uses-project-management-landing-page Clicking the button will take the visitor to a page with a single-field submission form used to create a free account. Further down, Asana enhances the page by offering the detailed benefits of the offers it advertises. asana-uses-project-management-landing-page Visitors can gain insights into all the ways project management software can improve productivity and organization during a 30-day trial period. advertisement Continue reading below